Let's get less serious
Official communication, from me: does football need more people taking more trivial things even more seriously than we do already?
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It felt for a short while as if Tottenham Hotspur might be trying to be normal again, but no. To be fair to them, that's not de rigueur in this town's Premier League. They must have taken a deep breath, taken a good long look at Aston Villa, and decided they had to take back their rightful place, by the hatstand.
It's also possible that what I took for normality was just a new manifestation of the madness. You might remember learning along with me last season that Tottenham were not actually called Tottenham anymore, or at least, they didn't want to be. As part of their 'remastered brand identity', Tottenham decided they could be Spurs, or they could be Tottenham Hotspur, but they could never be just Tottenham, and conveyed that news to the Premier League. Who sent word along to their broadcast partners. Tottenham, they said, 'have requested that they are not referred to as Tottenham'.
They've changed their minds again now, as they had to, because everyone calls them Tottenham, as that's their name, where the club plays football, and what their fans like the club to be called. And because, The Athletic dutifully reported, 'The club hierarchy has been especially keen to listen to fans’ strong views on this topic.' Screens outside the club shop now say, 'This is Tottenham'. The club commissioned a short film called 'Tottenham til I die'. 'Reconnecting with identity', The Athletic say, 'has been one of the themes of this summer'.
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